Privacy Policy


SIA “Anyfor” is registered in Latvia under registration number 40103520457, and our legal address is at Mazā Briežu ielā 3, Mārupe, Mārupes nov., LV-2167, Latvija, and we are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This policy is intended to be compliant with the General Data Protection Regulation 2016 (GDPR) and any enabling legislation (the Data Laws).

This privacy policy sets out how we, SIA “Anyfor”, acting as a Data Controller gather, process and protect any personal information you give us.

This policy is effective from 01.01.2017.

Data protection officer

We have appointed a data protection officer to oversee compliance with this privacy notice. Data protection officer is liable for monitoring compliance with this Regulation, in relation to the protection of personal data, including the assignment of responsibilities, awareness-raising, and training of staff involved in processing operations, and the related audits; providing advice where requested as regards the data protection impact assessment and for all decisions of matters  relating to privacy and data protection. If you have any questions about this privacy notice or how we handle your personal information, please contact the Data protection officer. This Data Protection Officer can be reached at the following address: [email protected]

Use of cookies

A cookie is a small text file that may be stored on the hard drive of your computer when you access our Site. A "session cookie" expires immediately when you end your session (i.e. close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. When you visit our website, we may use both a session and a persistent cookie. These cookies may contain information that is used to track your usage of our website.

A cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website.

If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you.

We may use cookies to collect the non-personal information described above in order to 1) provide you with customized content and advertising; 2) monitor Site usage; 3) conduct research to improve our content and services. You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all our offerings.

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at
What sort of personal data do we collect?

We and our service providers use cookies, log files, tags, and other tracking technologies on our website to collect and analyse certain kinds of technical information, including:
    • IP addresses;
    • the type of computer or mobile device you are using;
    • your operating system version;
    • your mobile device’s identifiers, like your MAC Address, and/or International Mobile Equipment Identity (IMEI);
    • your browser type;
    • your browser language;
    • referring and exit pages, and URLs;
    • platform type;
    • the number of clicks on a page or feature;
    • domain names;
    • landing pages;
    • pages viewed and the order of those pages;
    • the amount of time spent on particular pages; and
    • If you make an order we collect; your name, billing / delivery address, email, telephone number, history of orders, wish lists, your current basket.

When do we collect your personal data?

When you visit our website and consent to using cookies.
When you make an online purchase.
When you contact us through the contact form
When you’ve given a third party permission to share with us the information they hold about you.

How and why do we use your personal data?

    • To process any orders that you make by using our website, it is a contractual necessity to collect your personal data during checkout, otherwise, we wouldn’t be able to process your order and comply with our legal obligations.
    • We will keep your details for a reasonable period afterward in order to fulfill any contractual obligations such as refunds, warranties, etc.
    • We want to give you the best possible customer experience. One way to achieve that is to get the fullest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products, and services that are most likely to interest you. The GDPR allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
    • To respond to your queries, refund requests, and complaints, we may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
    • With your consent, we will use your personal data, preferences, and details of your transactions to keep you informed by email and web about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. You are free to opt out of hearing from us by any of these channels at any time by clicking unsubscribe in an email or requesting to be removed by contacting us.
    • To develop, test and improve the systems, services, and products we provide to you. We’ll do this on the basis of our legitimate business interests.
    • To comply with our contractual or legal obligations to share data with law enforcement and other governmental bodies.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary and for the purpose for which it was collected, after which it is deleted or anonymized.  We may need to keep your data for a certain length of time due to regulatory requirements.

Who do we share your personal data with?

We only share your personal data with trusted service providers (e.g. delivery couriers) and data processors that are GDPR compliant.  We provide only the information they need to perform their specific services.  They may only use your data for the exact purposes we specify in our contract with them.

If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Your rights

Under the GDPR, you have a number of individual rights in connection with your personal data. Those rights are as follows:
Right to be informed: You have the right to be informed of the personal data we collect about you and the reasons for this. This Policy seeks to provide this information.
Right to access: You have the right to request a copy of the personal data we hold about you and to check that we are lawfully processing it.
Right to rectification: You have the right to correct any inaccurate or incomplete personal data we hold about you.
Right to erasure: You may ask us to delete your personal data where there is no good reason for us continuing to process it or you have successfully objected to our processing (see below), where we are unlawfully processing or are required to delete your personal data by law. This is a limited right and we may not agree to your request if we consider that we have a compelling legal reason for continuing to process your personal data.
Right to object: You have the right to object to our processing of your personal data where we are relying on a legitimate interest and you consider that your rights and freedoms override such interests. You have the right to object where we are processing your personal data for direct marketing purposes. In some instances, we may be able to show that we have compelling legal reasons for continuing to process your personal data notwithstanding your objection.
Right to restrict: You can ask us to suspend the processing of your personal data: (1) if you want us to establish the data’s accuracy; (2) where our use of such data is unlawful but you do not want us to erase it; (3) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (4) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Right to Data Portability: You have the right to request the transfer of the personal data we hold for you to a third party in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Right to withdraw consent at any time: Where we rely on consent as a legal basis for processing your personal data, you have the right to withdraw that consent at any time. You can withdraw your consent by contacting us
The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of your personal data infringes GDPR.
You will not have to pay a fee to exercise any of these individual rights unless we consider that your request is clearly unfounded, repetitive or excessive. We may also refuse to deal with your requests in these circumstances.
We may seek to verify your identity first before responding to any of your individual requests.


We may update this policy from time to time by publishing a new version on our website.
You should check this page occasionally to ensure you are happy with any changes to this policy.
We may notify you of significant changes to this policy by email.

Storing personal data

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial controls to safeguard and secure the information we collect online.
All information you provide us will be stored on a secure server provided by “Digital Ocean”. The full list of security compliance is provided here:
We review our information collection, storage, and processing practices,  including physical security measures, to guard against unauthorized access to systems.